“𝘈 𝘱𝘪𝘯𝘦𝘢𝘱𝘱𝘭𝘦 𝘤𝘪𝘥𝘦𝘳 𝘷𝘪𝘯𝘦𝘨𝘢𝘳 𝘵𝘩𝘢𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘬𝘪𝘤𝘬𝘴 𝘵𝘩𝘦 𝘴𝘱𝘰𝘵,”

is what Mr Guan, CEO of Tan Lee Heng Sdn Bhd (holding company of Tips & Titbits), had to say when he tried Ori My Fruits Pineapple Cider Vinegar for the first time.

Mr Guan is responsible for managing and overseeing the performance of the subsidiaries and companies under Tan Lee Heng Sdn Bhd, including brand names founded to specifically deliver products for specific target audiences—such as Tips & Titbits (which was founded to introduce a range of Malaysian foodstuffs into Singapore).

However, even his familiarity with all sorts of groceries did not prepare him for the jolt that this potent pineapple cider vinegar delivered.

In fact, he choked on his first gulp, totally unprepared by its sheer audacity…

Made from pure fermented cider, Ori My Fruits Pineapple Cider Vinegar is as authentic as they come. Widely loved for its strong sour taste and mildly acidic sting, pineapple cider vinegar is popularly consumed on its own and used for cooking, particularly in South American cooking.

Aside from its distinct flavour, the fermented concoction is loved for its many health benefits, including weight loss as well as to keep cholesterol levels, insulin sensitivity, and sugar levels under control. Pineapple cider vinegar is also known for its high amounts of antioxidants that have powerful anticancer effects.

“It definitely is an acquired taste, but I can definitely imagine that there are many people who would drink it for its myriad health benefits.”

Each 200ml bottle of this elixir is available for S$6.60.